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The best handling trail bike ever. The 5010 is not just "the little bike" of our range. It makes even the most mundane trails feel like they're loaded with features to hop, skip, and jump over. It's like having super-skills at your fingertips. The 5010 has always been more capable than many expected but with the traction-gaining 29-inch wheel up front and even more refined suspension, the 5010 gives you a deft touch on the trails. Design Details: - VPP™ VPP™ suspension can be optimized to strike the right balance between pedaling efficiency and all-out bump-chomping prowess. That means wherever you see "VPP™" you know it's tuned to perform exactly how it should for the purpose it's designed for. - 130mm VPP™ travel Some call it short travel, others call it all the travel you'll need. This much travel isn't going to help shrug off the biggest, fastest rock gardens like a V10 downhill race bike, but it's going to feel like you've got a V10 under the hood of your motor when it comes to freeway freestyling miles. - Traction and big hits For 5010, we wanted to balance support and grip to maximize the bike's descending and big-hitting capability. We started with a significantly less anti-squat (than the previous generation 5010) to provide sensitive, ground-tracking qualities and reduced pedal kick. - Support and playfulness We gave the 5010 a very straight, highly progressive leverage curve to give the rider plenty of predictable support, bottom-out resistance, and playful response. This means the travel is accessible and higher impacts aren't as jarring as you'd expect from a short-travel bike.

Better performance. Better value. Better Rockhopper. By tapping the fit and handling advantages of pairing each rider with their ideal wheel size and suspension that works its hardest for everyone thanks to our size-specific Rx Tune, we've baked in added performance to the Rockhopper without dialing up the price. The reliable and crisp Shimano drivetrain provides a robust 2x9 drivetrain that can handle everything you're throw down while confident braking from Shimano hydraulic disc brakes seals the deal of the century. - A heart of gold, presented in our lightweight yet durable Premium A1 Aluminum, the Rockhopper’s butted aluminum frame features hydro-formed top and downtubes in order to keep weight low and strength high, all while providing increased standover clearance, slick internal cable routing and dropper-post compatibility. - With the goal of making sure that the Rockhopper offers both the best fit and best performance for every person, no matter their measure, we’ve paired each Rockhopper frame size with the optimal wheel size. The result is a Rockhopper to fit every rider and the assurance that every Rockhopper is rolling on the best-handling wheel for its frame size. - Bringing our Rx Tune to Rockhopper for the very first time, the lockout-equipped SR Suntour XCM with custom Multi-Circuit damping brings size-specific travel and spring rates to the show in a performance that’s sure to impress while also ensuring consistent geometry, handling, and suspension performance, regardless of frame or wheel size. - Pair dead-reliable hubs from Formula with our 25-millimeter internal diameter, rims for a wheelset hat-trick: strong, light, and durable.

Introducing the all-new Search helmet—designed for riders who seek adventure on two wheels. With the biggest vents in its class for maximum ventilation, Search is like having an air conditioner on your head. Taking high-performance features and cooling beyond racing, Search combines the best of both worlds—S-Works-derived innovation and performance with a modern, clean design. Whether gearing up for a gravel ride, lining up for a local event, or your morning commute, the Search helmet keeps you cool no matter the destination. All adventures tend to take us a little out of our comfort zone, so when dirt road descents get a little dicey, Search has got you covered with MIPS Evolve Core Solution and a 5-Star Virginia Tech® helmet rating from the internationally renowned Virginia Polytechnic Institute and State University. Combining confidence-inspiring features, functionality, and S-Works-derived ventilation, the Search epitomizes all-road adventure helmets. Sunglass Storage: The Search helmet features innovative sunglass storage with hidden rubber flaps that maintain a secure, rattle-free fit when keeping riders’ glasses safely stored on long climbs, low light descents, and moments of rest. Riders can easily insert and remove their glasses, even when in the saddle. Our sunglass storage solution also keeps the space between the helmet and your head clear - eliminating discomfort. Ventilation: Pulling inspiration from the S-Works Prevail 3, the Search features a similar ventilation system with huge rear exhaust ports—helping expel hot air pulled in through the front end, keeping a constant flow of cool air within the helmet. Fit System: The Search helmet shares the same premium FS3 Fit System and Occipital base adjustment with our S-Works Evade 3 and S-Works Prevail 3—enabling riders to personalize the fit for added comfort through tuning the helmet angle to ensure that the helmet and eyewear stay perfectly synched. For helmets sold in the U.S. and Canada: Complies with U.S. CPSC Safety Standard for Bicycle Helmets for Persons Age 5 and Older. - Search earned the highest 5-Star Virginia Tech® Helmet Rating™ from internationally renowned Virginia Polytechnic Institute and State University. - Innovative sunglasses storage with hidden rubber flaps maintains a secure, rattle-free fit, keeping your glasses safely stored when you need to get them out of the way during long climbs or moments of rest. - FS3 Fit System and Occipital base adjustment personalizes fit for comfort and allows you to tune helmet angle to ensure that your helmet and eyewear stay perfectly synched. - The MIPS Evolve Core Solution is a low-friction layer that allows a sliding motion of 10 to 15mm in all directions. Studies indicate that this reduces some rotational forces transmitted to the brain during angled impacts. - The Search helmet features our 4D Brow Cooling technology and large rear exhaust ports for added ventilation. - Adjustable Tri-Fix web splitter with thin 10mm webbing for increased comfort. - 300g (Medium)

The SRAM DUB bottom bracket series has a simple job—to connect crankarms and protect the smooth, long-lasting application of power to the drivetrain. SRAM engineered the oversized DUB spindle to work across every bottom bracket standard, simplifying crankarm compatibility. - Gutter Seal Technology drastically improves sealing against the elements - Sealed cartridge bearings - One oversized spindle to work across every bottom bracket standard

Tifosi's Dolomite 2.0 Fototec glasses sport goggle-like, wrap-around frames and well-vented lenses for fog-free vision. These sturdy, lightweight shades boast Tifosi's exceptionally tough Grilamid frames and their Fototec lenses that automatically adjust to changing lighting conditions so you can always see clearly. Equipped with large, impact-resistant, polycarbonate lenses for a wide field of vision, they also offer hydrophilic rubber temples and nose pads that grip better when wet for a comfortable fit that stays put.

Sporting a fit made for those who take full advantage of life, Swick is vying to be part of your adventure. Call it sweet. Call it sick. It’s Swick.

Swank is retro-value for modern times, carrying the freedom of youth into the excitement and unpredictability of tomorrow. Swank’s light frame is designed for a no-slip fit and is equipped with shatterproof, scratch-resistant lenses covering a spectrum of popular colors. - Frame: Light & Durable Grilamid TR-90 - Lens: Smoke Bright Blue – Shatterproof polycarbonate lenses with 100% UVA / UVB protection from UV Rays - Features: Integrated hinge never pulls hair, hydrophilic nose pads for increased gripping, and Tifosi Glide technology allows the frame to slide on comfortably and provide a no-slip fit - Fit: Small-Large | Weight: 23G - Included: Microfiber Cleaning Bag

Rail Race takes the iconic Rail sunglasses to new heights, specifically tailored for cycling and baseball enthusiasts. Building upon the success of the original Rail, Rail Race is a 2-lens interchange model that combines style and performance to elevate your outdoor experience.

Elevate your active lifestyle with Sanctum, the sports sunglasses that seamlessly integrate style, comfort, and performance into your everyday adventures. Sanctum enhances Tifosi's classic Swick model but with a larger lens and fit. Whether you're tackling trails, enjoying a leisurely bike ride, or pushing through intense workouts, Sanctum is the perfect companion to elevate your active endeavors.

The Pathfinder is the winningest tire in gravel, with victories at the biggest gravel races in the world, including multiple Unbound 200 wins. So, apologies to the rest of the field, but we just made the Pathfinder even faster. Introducing the S-Works Pathfinder. It retains the tread pattern, 2Bliss Ready compatibility, and natural casing that have made the Pathfinder Pro the best combination of speed and traction in gravel while shaving 210 grams a set and reducing rolling resistance significantly. - Casing: 120 TPI - Bead: Folding - Butyl wrapped bead = 2Bliss Ready - Dual Compound: GRIPTON T5/T7 - Flat Protection: GRID RACE and BlackBelt - 700 x 42mm, 35-65PSI, approximate weight 435 grams - Road, gravel, or hardpack dirt, the S-Works Pathfinder delivers the speed you want with the traction you need. - GRIPTON T5/T7 dual compound for rolling fast and grip when you need it. - GRID RACE with Blackbelt construction for minimal weight, supple ride and protection.

Industry Nine Classic hubs are the heart of your wheelset, everything revolves around them, literally. Every Classic mountain hub is made from start to finish in our Asheville, NC machine shop. From turning and milling bar stock 7075-T6 aluminum for shells, axles, and endcaps, wire EDM cutting A2 tool steel for pawls and driverings, to our own in-house anodization lab, every step of design, engineering, manufacturing, and assembly is done on-premises to our exacting standards. Hydra Classic mountain hubs are loaded with features every rider will appreciate, such as revolutionary 0.52° engagement, generously low weights, and an intuitive layout that can be serviced without any proprietary tools.

Steel

The chain is the heart of the Eagle 1x12 drivetrain, ensuring quiet operation, long life and precise shifting. It features the same link geometry as XX1 Eagle, with solid pins and a more modest finish treatment. - Not for use with front derailleur drivetrains - Links (links): 126 - Drivetrain Speeds: 12 - Chain Connection Type: Single Use Master Link - Half Link Chain: No - Weight: 260 - Compatibility: All levels of Eagle drivetrain systems

The travel-master Logo has been updated with 3-D feet with perfect force absorption and an integrated screw attachment. The super-light mounting parts for mounting the stays to the frame and klick spring clamp as well. The Evo has the typical lower rail of the Logo classic, lowering the center of gravity and improving the riding stability. - Weight: 730g/1.6 pounds - Carrying Capacity: 40kg/88 pounds

Wireless electronic shifting and hydraulic disc braking: the best of both worlds. The SRAM Force eTap AXS HRD shift-brake system integrates top technology into an efficient package and offers AXS for easy personalization. - AXS enabled for easy personalization - Simple and intuitive eTap shift logic - Award-winning HydroHC brake platform - Textured shift paddles and hoods for control and comfort - Personalize for your hands and preferences using the Contact Point Adjustment and separate Reach Adjust - One port per side for Blips - Bleeding Edge technology for easy and clean bleeds - Mount type: Flat-mount

Wolf Tooth ReMote Light Action has a longer lever arm than the standard ReMote and is optimal for dropper posts with a harder pull or for riders that just prefer a really light actuation feel. It reduces the force to actuate a dropper by nearly a third of the standard ReMote. Based on rider feedback and tailored to work with some posts' stiffer internal springs, the ReMote Light Action is also the choice of those with thumb injuries or reduced hand strength. - Upfront cable fixing - Large diameter ball bearing - Cable-kind clamp - Low-profile, light action - Integrated cable adjust - Breakaway axle pivot - High-traction lever - Broad compatibility

The Recon 2.0 was made for riders who seek out dirt roads and challenging trails in search of a shoe that delivers comfort and efficiency in a durable package, with the scientifically proven performance benefits of Body Geometry. Whether you’re saddling up a Diverge or Creo to ride with your gravel group or hopping on your epic to embark on an all-day trail session, the Recon 2.0 is your partner in crime for days spent in the dirt. Body Geometry: Like every Body Geometry shoe, the Recon 2.0 is ergonomically designed and scientifically proven to improve comfort, increase performance, and reduce the chance of injury for every rider with patented technology, while improving power by 7 watts - validated by science. Stride Technology: Stride technology provides a flexible outsole and upper around the toe box combined with a stiff cleat pocket, enabling the shoe to easily flex when walking and remain stiff and efficient when pedaling. Efficiency: The Recon 2.0 features a Li2 Boa Dial for adjustability on the fly, making getting in and out of the shoe a breeze. BOA soft-lace cables made from a Dyneema yarn allow us to do away with hard molded guides for a more comfortable fit. The forefoot strap above the toes helps riders adjust volume around their toes to tailor the fit to their unique foot, connecting you to the bike for confidence when hitting a new feature or tackling loose and technical gravel. - Body Geometry sole and footbed are built with purpose and backed by science to boost power, increase efficiency, and reduce the chance of injury by optimizing hip, knee, and foot alignment. - Injection STRIDE toe-flex technology allows for natural toe movement off-bike but remains stiff for pedaling: Stiffness index 6.0 - Welded upper reduces seams for superior step-in comfort. - BOA® Li2 dials for on-the-fly micro-adjustment. - SlipNot™ rubber tread for confident traction on all terrain. - Two-bolt cleat pattern fits all major MTB pedals. - Approximate weight: 307g (1/2 pair, Size 42)

Keep an eye on what's behind you with MSW's Selfie Mirrors. With options to mount on a handlebar, on your helmet, or into your bar end with a folding design, you're free to choose the rear view that speaks to you.

- Mid Fat, and Fat Race are what this thing is all about - Perfect for sand, snow, trail, and everything in between - Double wall for increased stiffness and tubeless ready - 45mm width disc-only rim

Sleek angles and premium materials define Alliant as a performance sunglass for cyclists, runners, and endurance athletes. Vented lenses improve airflow while the adjustable ear and nose pads of hydrophilic rubber increase grip as you sweat ensuring a perfect, stable fit. - Made of Grilamid TR-90, a homopolyamide nylon characterized by an extremely high alternative bending strength, low density, and high resistance to chemical and UV damage. - Hydrophilic rubber ear and nose pieces for a no-slip fit. - Adjustable ear and nose pieces for a customizable, comfortable fit. - Vented lenses improve air circulation, prevent fogging.

Continental tubes are made of seamless butyl rubber and are individually tested for top quality.

ReMote Dropper Lever - Lever pivots on a 21mm ball bearing for smooth operation - Cable Kind Clamp does not damage secured cables and features captive hardware. - Includes barrel adjuster for on the fly changes - Engineered break-away pivot that allows the lever to break away from the pivot in the event of a crash.

The Wolf Tooth ReMote Pro is the most adjustable and refined dropper lever. It can be moved laterally along the handlebar and rotated around the handlebar as can be done with all dropper levers, while also allowing for 48 deg of rotation to set the lever starting point, independent of cable tension – no other dropper lever allows for this to be adjusted. ReMote Pro also has a cable pulley with a cam (oval) shape that provides more leverage at the beginning of the lever throw; this is when dropper posts need more force to open the fluid reservoir valve that allows the post to move. And just like other Wolf Tooth dropper levers, ReMote Pro features a large sealed custom bearing and is machined at Wolf Tooth in Minnesota, USA. - Machined surface of paddle provides extra grip - 6061 T6 aluminum construction with Delrin axle - Large sealed cartridge bearing is shielded from the elements - Stainless steel bolts for unprecedented adjustability - Cable clamp won’t pinch or bend cable - Integrated barrel adjuster is the only plastic component - Compatible with all cable-actuated dropper posts - Various clamp options to integrate with brakes from popular manufacturers

HPG-1 Park Tool High Performance Grease is proprietarily blended to meet the demanding needs of today’s high performance bicycles and high end components. -Superior adherence and extended lubrication life -Extreme temperature range: -20°F to 540°F (-29°C to 282°C) -Highly water resistant -Perfect for high end applications including precision ground and ceramic bearings, pivots and suspension components 4-ounce (113 g) tube

The Verdict family presents our most aggressive front-focused tires for days where relentless traction takes priority over rolling efficiency. Tall, chunky knobs dig deep into soft terrain regardless of how loose or sloppy it may be. Abundant open space between all knobs gives them room to dig through the driest days of summer and fling mud in the wettest months. The Verdict family is guilty of holding it down through off-camber corners and chundery descents. Verdict is the do-it-all spike designed to handle loose, technical trails. Its toothy knobs dig into soft terrain and grapple through rocks and roots. Dry and dusty during the loose summer months in California, Colorado or Italy? Go with the Verdict. PAIR IT WITH A JUDGE The Judge 2.4 rear tire compliments their usage with equally robust knobs that emphasis claw-like braking traction while also keeping rolling efficiency in mind. Looking to keep the front upright while you steer with the rear? That’s what you get with the Verdict/Judge combo. TRITEC AND SLASH GUARD: Verdict and Verdict Wet feature TriTec Compound, which utilizes three rubber compounds to provide different levels of traction, support, and durability based on their placement within the tread. The entire tread pattern is supported by a base of supportive rubber, which transitions halfway into the height of the knobs and allows for the use of softer knob compounds without folding under cornering forces. The tops of the center knobs consist of an intermediate compound to provide traction and durability without sacrificing rolling efficiency. Outer knobs feature a soft compound that delivers maximum grip and slow rebound. All TCS Light versions of the new Verdict tires feature Slash Guard technology, which incorporates a protective nylon insert spanning the entire sidewall to provide extra protection without the weight of a dual-ply casing. Verdict Wet is only available with a TCS Tough casing, and therefore, isn’t available with Slash Guard. FEATURES: - The Verdict tread pattern excels in loosest, rowdiest conditions where relentless traction takes priority over rolling efficiency. - Abundant open space between all knobs allows the tread pattern to dig through the driest days of summer and fling mud in the wettest months. - Pair it with the Judge 2.4 as a rear tire for claw-like braking traction that matches the tenacious grip of the Verdict tread. - Optimized for use with i29 rims.

The sun throwing you heat? No worries. Tifosi’s Glide technology helps Shwae slide on easily without pulling hair and ensures the glasses stay in place so you can focus on your performance. The polycarbonate, teardrop shape lens is shatterproof and provides 100% UV protection. Tifosi’s reflective aviator sunglasses are durable, made from stainless steel that is both lightweight and comfortable.

The sun throwing you heat? No worries. Tifosi’s Glide technology helps Shwae slide on easily without pulling hair and ensures the glasses stay in place so you can focus on your performance. The polycarbonate, teardrop shape lens is shatterproof and provides 100% UV protection. Tifosi’s reflective aviator sunglasses are durable, made from stainless steel that is both lightweight and comfortable. - Frame: Light & Durable Stainless Steel Frame - Lens: Smoke – Shatterproof polycarbonate lenses with 100% UVA / UVB protection from harmful UV Rays - Features: Hydrophilic rubber nose and ear pieces that increase grip the more you sweat, tangle-free nose pads that won’t snag or pull hair, and are comfortable for all-day wear - Fit: Small-Medium | Weight: 24G - Included: Microfiber Cleaning Bag

• Square taper interface • Only includes left crank • 175mm length

Reinvent joyriding with Level.2. An upgrade to our flagship commuter ebike, Level.2 is as innovative as it is efficient. A fully integrated battery, four integrated lights, and a front suspension fork provide ultimate comfort and safety no matter the terrain or time of day. Equipped with preinstalled fenders and a rear rack, Level.2 can transport it all, from work essentials to picnic goodies, without the elements taking their toll. Aventon's first electric bike engineered with a torque sensor means a more natural riding experience. Take control of your ride with Level.2 intuitively amplifying your effort or go against electric and pedal solely with your power.

For 29er tires, more than 100g per wheel can be saved with Tubo tubes compared to standard butyl tubes—and almost twice as much space when packaged. Their riding safety is twice as high as for standard tubes and offers maximum protection against a breakdown. The assembly is just as easy as standard tubes. Tubolito tubes are also a lightweight alternative to a tubeless setup. - 42mm valve length